Web/Tech

Website design can be a key component in engaging your clients. Many websites will have common features that provoke appeal and promote your business to visitors. These are features you should make sure you have on your website: Your contact information should be easily accessible. Potential customers should know how to get in touch with […]

While taking your business online opens up many new opportunities and is even being encouraged by proposed policies, it also opens it up to potential new and dangerous threats. Protecting your business from cyber security threats can be as simple a task as taking these steps: Back up your data: Backing up your data is

Mobile phone policies may need to be implemented into your workplace if an increase in usage during work hours is noticed. Checking phones periodically for important messages or waiting for an appointment to call may usually be okay in a work environment. However, prolonged use of mobile phones for personal/private reasons can be a major

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere.  To start off your transformation, you need to know the rules. You should protect your business

When it comes to email marketing, a one size fits all solution is no solution at all. A robust marketing strategy needs a well-defined target audience, and for email marketing, list segmentation is the best tool for dividing a firm’s client base and defining the perfect audience. Segmenting email lists helps firms put the right

Social media is a great way to market a business’s brand and extend its online reach to audiences. However, many firms often overlook the importance of having a graphic design element in their social media campaigns. Graphic design is essential to creating brand awareness, recognition and attracting the attention of potential clients. Understanding the role

When promoting a product online, it’s often recommended to add a call to action for your customers. But what is a call to action, and why does it matter to your business? A call to action is simply an encouragement to your consumers/prospects to undertake an action that is important to the business, such as

It can be hard for businesses who are new to email newsletters to make their mark in the world of email marketing (and their clients’ inboxes). Here are seven golden rules for beginners to help them create a bond with their clients and ensure they remain connected to readers.  Be Informative Being informative and relevant

One of the biggest challenges facing businesses who are wanting to up their content marketing efforts in the year ahead will be in coming up with good ideas on a regular basis.  If you have a fresh perspective or a niche that your business slots nicely into, working out what to write can be easy.

Have you been using Google Ads effectively in your business’s marketing? A lot of the time it comes down to the keywords that you’re using – and deciding what ones get used might be one of the most important decisions you can make in your business’s marketing. Your ads might be filled with the best