Web/Tech

Integrating technology into your small business to promote a more environmentally-friendly outlook to your customers could be a key change in targeting a new demographic. Studies have shown that younger customers are more likely to purchase from businesses that align with their values and ethics. A greener approach to business may be your ticket to […]

Though other social media platforms may prioritise casual connections and interactions, LinkedIn’s primary focus is on platforming individuals and businesses and spotlighting their skills and experience in that sense. The steps to building an engaging, effective and professional LinkedIn page for your business should be a straightforward process, but you will need to set aside

Ever thought about how good it could be if your phone’s autocorrect could write a whole message off to a client instead of correcting your message? What if someone else could do the grunt work of the emails you send every day? Enter content automation tools. They’re not exactly rocket science, but they’re still new enough

In a digitally inclined world, adapting to technological advances such as cryptocurrency is a dividing opinion in many countries. But what will happen when banking institutions become involved with Crypto? One of Australia’s major four banks recently announced that it plans to use its banking application to allow its customers to trade, buy or sell

A business that uses technology to assist in its day-to-day operations needs from a business planning perspective to think about security on both the tangible and intangible levels. With many businesses handling confidential data and client information, data protection and breach prevention is an issue that the business must address. Risks At risk for businesses

Media platforms have become an increasingly pivotal aspect of marketing, particularly throughout the challenges of a digital economy. For example, Social Media is one of the easiest ways to interact with existing and potential customers from the comfort of their own homes. Let’s have a closer look at these business social media tips. Social media

 While email marketing remains one of the most effective platforms for businesses to reach clients personally, it does not consistently deliver the results a business might be after. Is your business finding that your email marketing isn’t going as well as you had hoped? Here are five simple ways to improve your campaign: Email Automation

Your business strategy should place high importance on social media in these digitally interconnected times. Social sharing is a great way to drive traffic towards your business. Many find that their content is not reaching the engagement level that it should be. When you share content via social media platforms, it could be considered a

If you’re a small business owner operating currently, you have likely created multiple paths towards marketing your business. One of the most critical aspects of digital marketing and sales is your website and converting visitors into leads. A landing page can help. A solid goal to have in mind is to bring in new leads