Your business strategy should place high importance on social media in these digitally interconnected times. Social sharing is a great way to drive traffic towards your business. Many find that their content is not reaching the engagement level that it should be.
When you share content via social media platforms, it could be considered a modern-day version of word-of-mouth marketing. Therefore, it is critical to get it right.
Having an online presence as part of your marketing strategy is not always enough to ensure social media sharing and raise engagement rates that drive lead generation. These tips can improve your content’s shareability.:
Make Post Sharing Easier
Improve the ease of sharing by adding “call to action” buttons and phrases that remind the reader to share your content on their personal social media channels. Be sure to position social share buttons where the reader can easily find them. For example, you can place social sharing buttons at the top or the side of pages so that people can’t miss them. For more effectiveness, try varying sizes, colours and placements to see what brings the highest levels of engagement.
Sales Pitches Are Better Left In The Boardroom – And Clickbait Isn’t Great Either
If your content is too “salesy”, it will likely generate fewer shares. Clients will notice content that sounds too sales-oriented or forced and are more likely to shy away from it. Focus on writing informative content that adds value or addresses a problem. Positivity receives better reactions and therefore shares.
Connect With Your Target Audience
Every topic will not appeal to all readers. Therefore, content must be relevant to engage your target audience.
Some good ways to gauge what your target audience is searching for include asking clients for feedback, writing content based on frequently asked questions and researching competitors’ blogs and social media trending topics.
Develop your business’s content around the most consistently shared or commented topics on your social sites. Alternatively, run a survey on your social channels asking clients what they would like to hear more about. Actively engage with your audience, and it will generate results.
