These Five Tips Will Help You Get The Boost To Your Email Marketing That Your Business Needs

 While email marketing remains one of the most effective platforms for businesses to reach clients personally, it does not consistently deliver the results a business might be after.

Is your business finding that your email marketing isn’t going as well as you had hoped? Here are five simple ways to improve your campaign:

Email Automation

Automation is one of the most efficient ways to save valuable time and send timely, relevant emails to your clients. It is an emailing process that enables your business to send out specific messages to clients at designated times. Without automation, you may be spending valuable time sending out individualised emails to clients. While automation may sound like an emailing process that detaches accountants from their clients, it can help businesses develop closer relationships with their clients and customers, maintaining effective communication and brand awareness.

Experiment With Your “From” Name

Changing your ‘from name’ to a more recognisable one may help if you have low open rates. Seeing ‘from’ information that isn’t related to someone or place that clients know is often a red flag for individuals. Recipients who know the person they’re getting emails from are less likely to see your email as spam. Make sure your recipients know they’re getting emails from someone they asked to hear from by making your “from” information as evident as possible.

Target Specific Behaviour

While segmenting an email list by demographics can produce results, it is much more effective for businesses to segment their subscribers by their behaviour. Send clients targeted messages based on their service or purchase history. Consider loyalty offers to clients who consistently open your emails or re-engagement campaigns to those who never do.

Remember Mobile Optimisation

People use Mobile devices to open around half of all emails. Businesses need to optimise their emails for their clients who open their emails via a mobile device.

Don’t Forget Existing Customers

One of the most innovative and least expensive ways to find new clients is to utilise your business’s existing ones. Existing clients are an excellent resource for bringing new business and customers to your business, especially when they refer their friends or share your content with people who are generally beyond the business’s reach. Businesses should ensure that they let these clients know with regular attention, special offers or loyalty deals.