Upcoming seasonal sales may bring about unprecedented sales on online platforms for many retailers. Here are some sales tips to get the most of them.
Major holiday shopping events, such as Black Friday and Cyber Monday, offer businesses the chance to draw in customers. Businesses may use promotional offers, sales and significant discounts to attract additional shoppers.
However, these sales require creative adaptability, careful planning, and significant preparation so that businesses are not caught out during trading.
Sales Tips #1 – Plan Early, Prepare Early
Though it might seem like there is plenty of time before the seasonal sales are upon businesses, getting ahead by planning and preparing early will ease some of the strain upon them in the lead-up to the sale.
Use the time to funnel potential new customers into your email list and social channels. Then educate these new contacts on your products, your brand values and why they should shop with you. If preparing well in advance, you can test offers to determine what will work best for the event. Preparation will allow you to build up hype for the one that you choose to use.
Sales Tips #2 – Understand The Needs Of Your Customers (Old & New)
As always, online shopping presents the unique challenge and opportunity to learn continuously about your customer. It’s essential to understand the person shopping during the peak season as it may not be your typical demographic. People are buying for others, so you will want to be sure that it’s a simple process. Keeping things simple ensures that it does not alienate them and provides confidence that they make the correct choice.
Sales Tips #3 – Make Sure There Is Stock Available
If your business has conducted similar sales in the past, looking back at past statistics may help you plan for the coming future. Calculate the potential growth and apply it to the coming year (with the additional impact and boost of COVID-19 on online sales and supply chain issues for many industries as effects).
Sales Tip #4 – Engage With Your Customers
The holiday season brings with it unique opportunities to form additional connections with your current and potential customers. If it is for the intent of marketability and humanisation of your business, social media posting and marketing can be more effective when it shows the action behind the scenes during the holiday season.
Engagements with customers do not have to be entirely out of the ordinary for more straightforward connectivity opportunities. For example, gift-wrapping with handwritten notes, accessibility for answering questions, and so much more can be simple measures to put in place during sales.
